Our Values

We are people-centric and relationship drive. We prioritize building genuine relationships and understanding the unique needs of each client. Caring about people and their growth is pivotal to our success.

We acknowledge positivity is a key element in the source of success. We are driven to making a positive difference in our communities, ensuring our work contributes to the greater good.

We operate with transparency and honesty, fostering trust and long-term partnerships with our clients and stakeholder.

ESTABLISH TRUST, ALWAYS

COMMITTED TO POSITIVE ENERGY

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INQUISITIVE LISTENING IN ORDER TO IMPROVE

We believe in the power of listening deeply and asking thoughtful questions, constantly seeking to understand and learn so that we can continually improve and provide the best solutions for our clients.

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SORO

The name Soro is derived from Japanese meaning “it’s about time” or “soon” it mean that action should be taken very soon because it’s imminent that it will happen.

Our team comprises of former business executives and current industry/community leaders. This wealth of experience translates into actionable insights and strategic advice to drive your business forward.

Partnering with us gives you the expertise to tackle challenges, streamline operations, and achieve sustainable growth. Let our experience fuel your success.

Our Team

Learn more!

I’m a true people person—always curious about what drives them and how to tackle their toughest challenges. With 20+ years of experience—in banking and the rest building my own ventures—I blend corporate expertise with startup hustle. I’m curious, empathetic, and a straight shooter who believes business should be both strategic and fun.

My passion is helping businesses grow by crafting smart, tailored strategies that drive real customer engagement. I don’t just find opportunities—I make them work for lasting success. Let’s make it happen!

I’m a seasoned strategic advisor with a strong track record of partnering with businesses to boost profits and effectively manage risk. I collaborate with decision-makers to tackle today’s challenges while planning for tomorrow’s success.

My diverse career has given me hands-on experience in nearly every aspect of company operations, allowing me to take a holistic approach where I ensure all the moving parts work in harmony. My mission is simple: to help secure your assets and make your life easier.

Alissa Largin

I've spent my career navigating complex worlds, from the non-profit sector to the intricacies of capital development. This journey has equipped me with a unique skill set—a blend of strategic thinking, financial acumen, and a deep understanding of people.

Now, I'm channeling that experience into the dynamic world of real estate, specifically as a private lender for fix-and-flip projects. I thrive on problem-solving and turning challenges into opportunities. Let's build something together.

Stacy Deru

Juancarlos Judd

I am a force-multiplier who thrives on delivering high-impact creative solutions with a blue-collar mentality. With 25+ years in film, entertainment, marketing, and advertising, I specialize in original programming, branded content, viral advertising, and large-scale video production. I have a proven track record of leading teams, executing award-winning campaigns, and creating compelling, data-driven messaging for Fortune 500 companies. When I’m not on set, I’m running rivers or backcountry skiing.

I’m a retired police detective who turned a passion for filming vacation videos into a skill set. With an eye for detail and a knack for storytelling, I capture the moments that make trips unforgettable. Dependability is second nature to me, but beyond that, I believe in making every client’s experience enjoyable and stress-free. What started as a hobby has grown into a craft—creating cinematic, high-quality videos that bring memories to life.

Jason Brierley

Travis Babcock

“Working with Soro Consulting was a game-changer for us. They didn’t just give us advice; they opened doors. Through their network, we were able to connect with key players in our industry, leading to partnerships that have significantly boosted our business. Their focus on building real, meaningful connections is what sets them apart.”

S. Murray

“Soro Consulting really guided our marketing strategy. They took the time to understand our brand and our customers, then developed a targeted plan that delivered results. We couldn’t be happier with the impact on our bottom line.”

A. Livingston