Our Values

We are people-centric and relationship drive. We prioritize building genuine relationships and understanding the unique needs of each client. Caring about people and their growth is pivotal to our success.

We acknowledge positivity is a key element in the source of success. We are driven to making a positive difference in our communities, ensuring our work contributes to the greater good.

We operate with transparency and honesty, fostering trust and long-term partnerships with our clients and stakeholder.

ESTABLISH TRUST, ALWAYS

COMMITTED TO POSITIVE ENERGY

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INQUISITIVE LISTENING IN ORDER TO IMPROVE

We believe in the power of listening deeply and asking thoughtful questions, constantly seeking to understand and learn so that we can continually improve and provide the best solutions for our clients.

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SORO

The name Soro is derived from Japanese meaning “it’s about time” or “soon” it mean that action should be taken very soon because it’s imminent that it will happen.

Our team comprises of former business executives and current industry/community leaders. This wealth of experience translates into actionable insights and strategic advice to drive your business forward.

Partnering with us gives you the expertise to tackle challenges, streamline operations, and achieve sustainable growth. Let our experience fuel your success.

Our Team

Learn more!

I’m a people person through and through, always curious about what makes them tick and how to solve the tough problems they face. With over 20 years of experience, including 15+ in banking and my own entrepreneurial ventures, I bring a mix of corporate know-how and startup grit.

My focus is on helping businesses grow, creating strategies that fit their goals, and driving real customer engagement. I’m all about finding opportunities and making them work for sustainable growth. Let's make it happen!

Travis Babcock

I’m a seasoned strategic advisor with a strong track record of partnering with businesses to boost profits and effectively manage risk. I collaborate with decision-makers to tackle today’s challenges while planning for tomorrow’s success.

My diverse career has given me hands-on experience in nearly every aspect of company operations, allowing me to take a holistic approach where I ensure all the moving parts work in harmony. My mission is simple: to help secure your assets and make your life easier.

I am a force-multiplier who thrives on delivering large impact creative solutions with a blue collar mentality. My areas of focus are entertainment, original broadcast / streaming series programming, branded customer experiential content, viral advertising, and large-scale video production.

I bring a proven track record of over 24 years of experience leading large teams, award-winning campaigns, with a particular skillset in data driven metrics.

Alissa Largin

I've spent my career navigating complex worlds, from the non-profit sector to the intricacies of capital development. This journey has equipped me with a unique skill set—a blend of strategic thinking, financial acumen, and a deep understanding of people.

Now, I'm channeling that experience into the dynamic world of real estate, specifically as a private lender for fix-and-flip projects. I thrive on problem-solving and turning challenges into opportunities. Let's build something together.

Stacy Deru

Juancarlos Judd

“Working with Soro Consulting was a game-changer for us. They didn’t just give us advice; they opened doors. Through their network, we were able to connect with key players in our industry, leading to partnerships that have significantly boosted our business. Their focus on building real, meaningful connections is what sets them apart.”

S. Murray

“Soro Consulting really guided our marketing strategy. They took the time to understand our brand and our customers, then developed a targeted plan that delivered results. We couldn’t be happier with the impact on our bottom line.”

A. Livingston